How Instagram can be a great marketing tool for all business niches

If we put all the social media platforms on the scale in order to find out which one is the most influential one, Instagram would appear on the top of the list for sure. In fact many social media experts consider Instagram as the fastest growing social media platform. Besides the billions of personal accounts on the platform there are millions of business accounts as well. In fact the business sector is already generating lots of sales owing to Instagram. They sell goods and services and influencers are earning money by collaborating with brands and promoting their products on the social platform. Instagram is a global platform for visual marketing where people represent their works.

No matter if you are doing paintings or you are a makeup artist or any other business niche, with the right marketing strategy Instagram can bring lots of benefits and profits to you and your business. Well, if you are a business owner and you want to improve your sales or if you want to become an influencer and start earning money by working with different brands, continue reading this article and you will learn some tips that can help you to grow your Instagram page. You can take great advantages from Instagram like successful business niche development, popularity and of course money, but first you should develop your Instagram account correctly.

Every account on Instagram has its own goals and objectives. So the first thing you should do is to find out the category you want to progress with. When you decide the niche that your account would be dedicated to, make sure that your Instagram page is public.This is a really important thing because if your account is private no one, unless you and your already gained followers would be able to review the content you are sharing and you won’t be able to gain new followers that easy.

Keep your engagement percent high and increase it constantly. The engagement rate so called ER shows how your followers interact with your content.If your engagement rate is high enough the chances to have your publications appear in the Explore tab of other users are way higher. You can consider your engagement rate as high if there is a balance between the number of followers that you have and the number of interactions you receive when you are uploading content. That means that your followers should correspond with the number of the likes you receive per post. However if the balance is low you can always buy affordable likes on Instagram.

Collaborate with influencers. When you are aware of your business niche and the audience you want to have as your followers, you should think of working together with influencers in order to increase your popularity on Instagram. However it is not recommended to work with random influencers, the person you would choose should be related to your interests. By working with influencers whose activity is similar to yours, you have the chance to gain their followers and people that are actually interested in the same niche. This way you will gain much more traffic for sure.

In order to build a successful business or a career as an influencer on Instagram you should spend much time and effort. The journey of becoming popular on the social platform is not an easy one for sure. However there are plenty of marketing tools that can help you to start earning money on Instagram. So pick your niche, follow the tips we mentioned in this article,grab the opportunity and own the success.

The fake world of Instagram

Lately social media platforms have become a huge part of our lives. Surveys show that almost 70% of people who are located in advanced countries in Europe, USA, Asia and Australia have their personal account on social platforms such as Instagram, Facebook and Twitter. However,for example, if we have a look on random girls, Instagram pages , we will see that many of them pretend to live luxurious and expensive lives but the truth is not always as it is shown. It became a trend to publish on your Instagram page, pictures posing next to luxury cars, expensive gifts and exotic destinations. We can say that all of these efforts to make your life look luxurious is due to the reputation someone wants to build. No one likes to be related to negative and offensive opinions on social networks – the huge fear to be disliked.

Many people are on Instagram in order to show their lives in a good light. The fight between the users on the social platform is to have as many Instagram likes on their publications as possible. Some people also build their Instagram pages by buying followers on Instagram. Maybe we can explain this as a fear of rejection. Everyone publishes pictures where they look flawless and without any imperfections. In fact it is not a secret that a huge percent of the users on Instagram are using different programs and applications like Photoshop in order to edit their pictures and hide all of their imperfections .Even Instagram itself has so many filters you can put on your images and they will make your face look perfect. No matter all of these, there comes a day when everyone faces reality.

Perhaps these types of people are willing to be accepted by society by acting as they are perfect. Before the development of all these social media platforms no one cared about their online reputation , but now it is a huge thing ,everyone is trying to achieve.It may be a bit confusing when you personally meet someone that you found on social platforms. Here comes the reality. The illusion of a perfect face,body and life cannot make these things perfect in real life, no matter how hard someone is trying to make them look real.

In fact the owners of Instagram have noticed these trends of perfection and recently they announced the suggestion of hiding the count of likes of people’s pictures. The main idea of hiding the number of likes is to remove the pressure that trends imposes over people due to the idea to look perfect.

In instance you can make your own experiment and open the “explore tab” section on Instagram. I am pretty sure that 90% of the publications you will come across would be of people with ideal noses ,lips ,haircuts and not a sign of a single imperfection. However do not let yourself be misled. Perfect people does not exist! Noone has a perfect symmetrical face. You should not let these illusions affect your life or thoughts.

Different social experts came to the conclusion that people are getting depressed using the social platform Instagram , because everything they see on the application are people who look way better than them. The desire for perfection can be really harmful for peoples’ mental health. According to this research,the idea of hiding the number of likes on publication might be a good move ,however there is the danger that influencers on Instagram might lose their jobs, because it would be much harder for brands to choose people to work with without seeing the engagement of their publications.

Beware of corona virus says Instagram

With something or the other constantly happening since the decade started and we thought that nothing could be worse is when we saw the outbreak of the corona virus. This has not only affected China but the whole world in some way or the other. People are being made alert of its dangers, people are being rescued, and people are being made aware of the havoc and all this through Instagram. Let us see how Instagram is playing its part during these dark times.

The outbreak of corona was a piece of news and spread faster than light through Instagram. Although there are memes being made about it and being treated like a piece of joke we all know that it is not all thanks to Instagram. Any hour that you log in to your social media all you see is doctors spreading awareness, doctors treating people, governments spreading a word of caution and prayers for all the people stuck in china.

In these times, Instagram is playing its part well. There are people who are trying to tell and explain what a monster the corona virus is. Then there are experts’ telling people of the small acts that can prevent the virus from spreading, we have posts and stories telling the symptoms of the virus and what should be done if they are noticed. In short, get likes on Instagram is doing every small thing in its power to help people.

Another important thing that is happening because of Instagram is the world is witnessing how governments have come together in this time of need. How they are rescuing and helping not just their own people but every person who is needed. It is spreading a word of appreciation to those who are selflessly working for the people without giving their own well-being a thought.

It is during these times that we witness the true power of social media. Even without social media, we would have known what is happening but the intensity and pressure that we feel now even when we are not in that position are shocking. If there is one thing that social media truly possesses is the power to bring people together for one cause.

The people out there who are being appreciated may not know that they are receiving this but it is telling the users that someone out there is working tirelessly for someone and we in the comforts and security of our homes need to do our bit and if not at least be safe.

This is not just the issue of China as it can spread to the entire earth if left uncontrolled in a period of 6 months (another piece of Instagram Knowledge), it is an issue of the whole world. Instagram has played its part well.

Always when a calamity hits any part of the world, along with the news portals the social media and especially Instagram has taken a stand and this is a sign that the world still has a few good people in it. Be it the Australian Bush fires or the Corona virus now or the news of the possibility of world war 3, Instagram told it all.

Instagram is no more just a social media established for fun, it is a revolutionizing platform that holds the power to change.

What is Instagram TV and what would it bring to society

In the century we live in , Social media is literally our door to the Universe. Social platforms give us the opportunity to communicate easily with people no matter where they are located in the entire world. There are so many different social networks for different purposes. For example YouTube is mainly a social platform for sharing videos of any kind – music, vlogs, TV serials, gaming videos and everything you can think of. On the other hand, Instagram is a social platform that was developed in 2010 with the main purpose of sharing photos and short videos. No matters that, as the years are passing, Instagram is nothing like it used to be. There are 600 million active users daily, that is why the owners of the platform are improving its features all the time constantly. While doing the updates, the IT department of Instagram often adds new powerful tools in order to engage more people and the business sector as well.

Until 2018 the videos the users were allowed to upload were no longer than one minute. It was really inconvenient so Instagram decided to develop a new feature – the opportunity to publish videos no matter their length. The new feature is called Instagram TV or IGTV. The feature supports long form videos up to 1 hour, and by this we can tell that Instagram is challenging YouTube for sure.

Instagram TV gives access to many people’s channels; you can watch the full video in a full screen, vertical format, which is pretty amazing because the experience is much better than the usual Instagram videos that people are posting. IGTV is also a part of social media marketing strategies and it can bring to the business great advantages, because business owners have the ability to promote their business brands and products by creating IGTV videos where they can explain how their products work and how they are made.

This new feature can bring great benefits to influencers and brands because there the chances to increase the audience they have are bigger than ever. When we speak about influencers and brand their goal is to gain as many followers and likes on their posts as possible. Some of them find a solution as they get real followers on Instagram by purchasing them from companies providing this type of service.

At this moment except for gaining bigger audiences there are not so many ways to monetize the usage of IGTV. However many celebrities like Kim Kardashian, Kortney Kardashian and Kylie Jenner are already uploading videos on IGTV and they say that the new feature is more than great. IGTV is great for increasing engagement percentage as well, because people prefer to see a video of something in order to understand it , rather than reading it

If you want to create your own video and upload it on IGTV and if you want the video to bring benefits and fame here are a few steps you should follow. Make sure that the content you are going to present in your IGTV video would be catching and fascinating. When you post a video on IGTV it will automatically be uploaded on your Instagram page as well, so people who are checking your Instagram profile, instead of your channel, would be able to watch your videos.

Instagram TV is a promising platform and the opportunity it gives to society seems to be really good.  Now instead of uploading videos only on YouTube, influencers and bloggers can use both platforms – Instagram and YouTube in order to gain more popularity and become even more influential.

Instagram will add a new feature that would hide photo shopped photos, what would it mean for all of us

Nowadays social media platforms are used by billions of people every day. Many surveys show that people spend almost their entire free time scrolling on social networks. Even more Social media, such as Instagram invaded our lives and turned over our notions of beauty. For example there are millions of girls who are considered to be Instagram models and they are trying to look completely perfect in their photos on the Social media. Most of them have a really big number of people who are following their account and the main purpose is to attract more.

They have all of their pictures edited with many programs and applications that are available and sometimes the difference between the real person and the person in the photos is really huge. Some of them even buy real and affordable Instagram likes in order to make their account look more eye-catching for brands and companies. Many Instagram models, best known as influencers, want to work with and be paid for promoting some brands’ products. The trend now on Instagram is to look as flawless as possible; however we all know there are not perfect people. Everyone has their imperfection and this is the most normal thing in the world.

The bad thing in all of this is that more people are using photo editing applications and programs to remove their imperfections or even resort to plastic surgery. To prevent and decrease this trend Instagram recently announced that they are going to add a feature that detects if a program for photo editing is used on someone’s photo and if the person used for example Photoshop, their publication would be hidden. The detection system would be able to catch fake photos. However there are more photographers that are concerned because they use Photoshop all the time to improve their images. Instagram said that the detection system would be able to make difference between a photoshopped picture that is totally fake and art where photographers and artist can use Photoshop and other editing applications. However many people believe it would be an obstacle for artists.

In fact some countries around the world have laws against the usage of programs like Photoshop. In instance in France the creator of images that are photoshopped should announce this once he publishes the picture. Also every fashion model there should visit a doctor annually in order to check if they are healthy enough to work. Israel is considered to be the strictest county regarding the usage of Photoshop. They have a law that if anyone posted somewhere a picture, no matter social media, magazines, adverts or whatever they should put a description that the image was retouched compulsory. However in America and many other countries in the world everyone can edit images with Photoshop or other programs and applications and they have the right to post the image wherever they want without any concerns. This is the reason why Instagram wants to add this detection fake photos system, because many people are decepted by false information and images all the time.

Many people, especially photographers and artists are really concerned that their artwork will be removed from their Instagram pages, but Instagram team claimed that there is no place for worries and the artwork will not get affected. Instagram team also wants the society to understand that this new feature would bring benefits to everyone as everyone will have the opportunity to see the real faces of everyone, not the perfect face and body they pretend to have.

Ideas for building your Instagram business profile

The social media Instagram has more than 1 billion active users monthly and it makes the platform the most influential one social network. It is a really easy way of communication, however it is an ideal way to grow your business or yourself and to reach many more customers from all over the world.

The algorithm and the layouts of Instagram make the application easy to use and to increase the customers. Companies and brands have the opportunity to use the shoppable tool that Instagram provides, where they can put a price tag on their products with a clickable link and buy the products directly from the post. It is also quite easy to reach more customers and promote their products with photos, stories, videos and so on. There are also applications that can help the business to improve their sales and income by creating reviews and engaging the audience.

There are a lot of options and tools on Instagram that can help brands and companies to increase their revenue. They can target their audience by location, demographics, interests and so on or even collaborate with other brands and it will help them to reach more potential customers. Instagram also provides other useful features such as Instagram live videos or IGTV where companies and brands can show and promote their products and explain to their followers how to use the products or even how they are made.

If you are an entrepreneur or business owner and you want to monitor real time the engagement of your audience and analytics you can set your account as a business one. You can also put in the “bio section” your website and in this way your customers can approach your website just in one click. You can also provide your email address or contact number to make your followers aware of how to reach you easily. Instagram story highlights is also an important feature,because when you publish a story on Instagram it disappears in 24 hours automatically and by using Story highlights you can save it on your profile.If you have a story with a lot of viewers and engagement, definitely put it on your profile as a highlight.

Another very important thing, regarding your marketing goals is the quality of the content you share with your followers. Make sure that the photos you post are great, unique and eye catching. The same with the videos. Also put the right and trending hashtags to your posts and stories and make your account more reachable for more potential customers.

As a business owner you might be aware that posting regularly can bring benefits to your branch, however as we already mentioned the quality of content is more important than the regularity. It is really important to be aware of your customers needs and opinions so you would be able to provide them exactly what they are expecting and try to satisfy them as much as possible.

Companies and brands are investing funds more than ever on Instagram and some of them also buy followers on Instagram from different companies that sell this services to increase their audience and customers easily. However the tips we looked through this article would be very useful for growing your business as well. Make sure that you are engaging your followers with useful and interesting content and you will continue increasing them no matter the fact that Social platforms are changing all the time. This is the key to building a loyal and supportive audience.This is not an easy task, but it can bring great benefits to your business and make it more profitable.

Simple Guide to Instagram Photo Editing

Can we just talk for a second about our false perception of the quality of photos we take? Like, does this happen only to me of is the distorted photo perception an actual thing? Imagine this, you finally catch up with your best friend, you’re having a great laugh. You guys have a delicious, well-presented meal and then go for a walk around the cute old part of the City/town. Obviously you take a few pictures in the moment to capture the memory and later post the pictures on Facebook or Instagram to share how wonderful of a day you had. But then you go home, swipe through the pictures in your gallery and realise that you don’t enjoy the quality of the picture as much as you enjoyed the quality time you spent together. All the effort to then find out that the really great picture you loved is actually not the one? Maybe the lighting could have been brighter, maybe darker, maybe it’s not sharp enough, or maybe you don’t quite like the colouring of the photo. Whatever the imperfection may be, you probably wish there was a way to fix it and make it look like the artpiece you imagined in the first place (how rude it doesn’t, right?).

Well… I may have a solution for you. The editing tool on Instagram allows you to really transform your photos before you boost your post with real Instagram likes. It has various options, all the way from making the image sharper, brighter, highlighted and even changing the under-lining colour theme. In this blog we will dive into how you can use the tool yourself to become more satisfied with the outcome of your photography. Maybe it’s not the latest version of Adobe photoshop, so if you are a professional photographer of 10 years you may not be impressed. However, for basic editing this tool is perfect. Simple, quick and effective. What more can you ask for? I use this on pretty much all of my photos and I am always happy with the end result. Your favourite brands probably use this tool too. So, here are a few simple tips on how you can upgrade the quality of your photos. 

Firstly, choose your favourite photo from the gallery by clicking the middle button on the instagram app with a cross. This will take you to your gallery; you can now choose your favourite picture that you’re going to edit, so click on it and press “Next” in the right top corner. To go bak to previous page press the arrow in the left top corner of the app. This will take you to the editing section, where the magic begins…

The Magic Wand Instagram Photo Editing

The magic wand always shows itself at the top of your chosen photo to post. This is probably my favourite, quick-fix tool. For those of you with pretty busy schedules, who don’t have time to play around with all the editing tool this is definitely the go-to. Essentially it edits your picture for you. With one click; lighting, brightness, highlights, how sharp the photo is, will be sorted for you automatically. This one designed by Instagrams’s experts and works on all photos. Imagine getting a quick tan with just one click. Well, this tool can do that for you and it’s amazing. 

Filter OptionInstagram

Who doesn’t love an Instagram filter? We all do, lets admit it. This option always shows in the bottom left corner. Here you will find over 20 different “filters” which essentially change the mood of your picture. You can then click on one of them to add the filter on. If you double tap you can actually choose how strong the filter will be on your photo from 0-100. You can pick from Juno, Aden or Nashville. To make things easier Instagram only allows you to use one filter on each photo so don’t worry about accidently being over the top.

Edit OptionGreedier Social Media

You can find this option by clicking “Edit” in the bottom, right corner. This is an awesome tool if you have some spare time on your hands. On here you can clock on each individual edit option and choose the intensity from -100 to +100. For example adjusting the brightness, contrast, saturation or going black and white could be an idea for you. After you have picked the intensity of edit function you can now either press “done” in the bottom right corner or “cancel” in the bottom left corner to apply, or delete. The great thing is you can really transform the image with this function.

Happy editing!

How to post pictures on Instagram?

How to post pictures on InstagramHow to post pictures on Instagram? Why would you want to share content on your account? Well, it’s a great way to spread your message, promote your business or product you’re selling or simply share some special moments with family and friends. You can post anything from a quote that motivates you, your brand’s logo, new products you have in your business, simply a picture of you and your family or your favourite food!

You do have to keep in mind what the theme or intention of your page is. If it’s a business page, probably don’t post pictures of your cousin’s new puppy, and if it’s a personal page people probably don’t want to see 10 promotional photos a week. Stay consistent with your theme and you will be more likely to gain the most out of your posts and attract the right audience.

In this post I am going to go through some of the basics you need to know to post a photo or video on your Instagram page. It’s pretty simple, so don’t worry; you don’t need a 1st Class Double Honours Phd in Computer Engineering and Cyber Security.

  1. Go onto the Insta App.

If you don’t have the app on your mobile phone, please go to your app store and type in “Instagram” into the search bar. Then click download the app, wait a few minutes and you will then be able to “open app”. Your phone might ask you for a password in order to download the phone application, so type it in and the download will start.

  1. Click the square with a cross inside it to start uploading a photo or video. 

Here you will get access to all your recent posts in the “library” tab at the bottom. You can choose to upload multiple photos by selecting the square in the bottom right corner of the main photo showing. There is also a cool function to create a little photo poster with multiple pictures. If you choose one of these options; it will then allow you to select multiple images for your post. Alternatively you can press the middle “photo” or right tab “video” to take a photo/video there and then.

  1. Press “Next”

This will take you to the edit function. You can press the magic wand in the middle at the top of your photo for automatic edit of your picture or video. If you press on the “edit” tab in the right bottom corner that will take you to a more advanced edit function where you can play around and make your image black/white, brighter, darker, sharper or change the colours altogether. For multiple photos click on each individual one to edit and press “done” in the top right corner when you are done. When you’re satisfied with the outcome click on the “next” tab.

  1. This will take you to the last step before posting.

Here you can write a caption, add some hashtags, add location, tag people and even share to Facebook, Twitter and Tumblr. Click on the “write a caption” to add a description to your post, a positive quote or simply a smiley face. If there are other people in the picture you can tag their instagram account by simply clicking on “tag people” followed by clicking on the picture and typing in their insta name.

Click “share” in order to make your post visible to other people. You can now purchase some likes to boost your engagement on insta! Congratulations, you have officially completed the post share!

Social Media and Positive Impact on Mental Health

“How can social media positively impact one’s mental health?” you may ask. There is so much comparison, bullying, negativity out there. You might have read articles telling you how bad social media is for mental health. Obviously, this is true in certain circumstances. For example; when we compare ourselves and our lifestyle to that of a public figure we can unintentionally decrease our own sense of self and identity.

Social Media

We must remember that not everything we see on social platforms may be a true representation of real life, therefore it would be foolish to even try to compare our real life to that which may portray a deceived image. If you choose to engage in negative comments, arguments and the comparison game, your mental health will suffer. On the other hand, there is a much brighter side of social platforms which needs to be remembered.

Social media platforms

Recent research found that regular use of social media platforms can actually reduce experiences of distress by 63% (Hampton, 2019). This is because social media allows us to connect with like-minded people around the world and leads to an increase in our social networks. I have personally found this to be very true.

Thanks to social platforms, I now have friends in the US, India, Italy and Australia that I would have never met otherwise. How amazing is this? Thirty years ago having friends on the other side of the world would be almost perceived as fiction.

But in this day and age? We can have networks of friends in every country, we can work on social and charitable projects in countries we have never physically been to, we can travel online to other beautiful parts of the world. We have the entire planet in our pocket and we can connect with anyone we desire at any given time. Does this sound like the Matrix?

mental health

The sense of connection to the world has also been found to prevent depression in Cancer patients (Farpour, Habibi & Owji, 2017). As you can imagine terminally ill individuals experience higher levels of mental health issues than a healthy individual. However because of the genius tool of social media even those who may be socially isolated don’t actually need to move to make meaningful connections with others in their city, country, continent and more. Social media platforms have more potential power than we have ever imagined, and who knows maybe we can even reduce feelings of depression with the right use of it.

This is just some of the countless research that’s found how beneficial the use of social platforms can be to our mental health, if we utilise it in the right way. Maybe, visiting famous model’s profiles for the purposes of comparing our own bodies to theirs is not the greatest idea if we want to enhance our own self confidence and sense of well being. But if you are trying to enhance your sense of belonging to the community, create new networks and friendships and create change in the world social media is the greatest tool to achieve this.

Think about it, how are you going to utilise social platforms to increase your own well-being and the well-being of others? What positive action are you going to take today?


Farpour, H. R., Habibi, L. and Owji, S. H. (2017). Positive Impact of Social Media Use on Depression in Cancer Patients. Asian Pac J Cancer Prev. 18(11): 2985–2988.

Hampton, K. N. (2019). Social Media and Change in Psychological Distress Over Time: The Role of Social Causation. Journal of Computer-Mediated Communication.

Grow your Instagram account overnight.

grow your Instagram accountHave you ever struggled to grow your Instagram account? You’ve probably heard of various techniques you can use to create more engagement and get those dream sales and clients into your business. There are millions of articles online on growing your social media platforms with 479,000,000 google search responses to “How to grow your Instagram”. You have probably tried things from following and unfollowing hundreds of accounts, liking and commenting on random people’s posts, using xxxxxxx amount of hashtags and various more. Which one have you found the most effective?

Although there is definitely great truth in all these article, there is not really one magic trick you can use to create that famous account. It is rather the compounding of lots of little things. This can be from content, contacts, marketing, tags, quality, value. (Check out our post on how to be an influencer for more tips on this topic). We are often looking for a quick fix, and whereas there are tools that can help we need to keep our (personal) brand’s mission as the key to unlocking the potential of social media.

Most people waste hundreds of hours searching for that quick fix. You probably tried the hashtags for a while, before you moved onto something new and seemingly better. What if all the hours weren’t needed? What if there was something that could help you grow your Instagram more effectively and for good?

Well, in this blog I am going to give you great tips on how to grow your Instagram effectively and for good. No more wasted hours, no more trial and error. Below I have created a super simple guide for you to follow if you want to explode your instagram. The three ingredients for growth are a great path for you to follow, and for best results all three should be combined and used together. 

So, our simple 3 point recipe is:

  1. Add valuable content to you page.

In order to grow your account you need to have high quality, valuable content ready for your growing audience to benefit from. Whether that is a travel blog, beauty products, personal training or marketing business. You content is probably the most important ingredient, it’s the heart of your page.

2. Engagement.

In order to create real, personal connection with your audience you need to interact with other accounts. When you are just starting out it’s best to engage with bigger accounts that match your Niche. Other account who are interested in similar area will start noticing your comments and that way it can lead to organic following. Once you establish a higher following engage with smaller accounts to create a personal bond.

3. Followers and likes

Engaging with other people’s content is a great tool to get noticed. However, if someone sees you already have a great following and activity on your page they will be more likely to actually get involved in your page themselves. So a great way to boost your popularity is to start with buying followers and likes to attract more traffic to your page. Your page can go from 10 to 10000 overnight and will attract great clients, connections and potential business partners to your page. 

If you apply the three principles above you will start noticing more traffic. Just remember that consistency in posting quality content is also one of the most valuable things. You can buy 50k followers, which will look great but without proper structure to your posts it may not do the trick. Think and work smart and you will save time so that you can focus on growing your business and/or yourself.