Over the years, Instagram has made many changes to its platform, including adding and removing specific features, making it difficult for some people to use these features best.
Especially as business owners, these changes have made it challenging to grow an audience which has led to placing more emphasis on fully optimizing their profiles to gain more followers. Luckily, you can opt to buy Instagram likes through various websites.
If you can get a good engagement rate on your account, you can be sure that more people will start discovering your page, and your brand will get more traction. Hence, optimizing your page will give your Instagram growth a good boost.
In this article, we will go through a few tips on how you can optimize Instagram for your business or personal brand.
Understand Your Audience:
This is an essential step for any content creator. There’s no point in having a considerable following and targeting engagement if you don’t even know who your audience is.
Spend some time getting information about your audience and start creating content accordingly. Conduct a survey or do an analytics test to determine your most loyal audience and create your content accordingly.
Always produce the highest quality posts for all your pictures and videos. Not only that, but you also have to be consistent in your uploads. This will keep your audience engaged and excited for your next post.
If you want to change your content style, you can engage directly with your audience via stories and ask the answers to your question.
A/B Test For Your Instagram Bio:
There is more than one way to optimize your Instagram bio, but there will be one among a few that serves your goals much more effectively. Find out this by conducting an A/B test by selecting a measurable dependent variable. For example, keeping track of the URL links on your bio.
Create a few different bios like these and change them regularly, ensuring that each bio gets the same display duration on your profile. After this, look for the results on the URL link and find out which bio was more successful in generating clicks on your URL.
Find The Right Time To Post:
Many people tend to neglect the timing when posting online. However, many articles support the claim that posting content at a particular time of the day helps get you more interaction and engagement than others. The timings might differ depending on where you live, so research it and find the perfect time to post.
Make Use Of Hashtags:
Hashtags have been around for a long time and are still considered one of the best tactics for anyone looking to get discovered. Hashtags help you get to locate and make the audience aware of your account when they search for those particular hashtags.
Therefore, it is essential to use hashtags so that your account gains more visibility. Likewise, you can also use location tags. When a user looks for posts from that particular, your post will also pop up.
Typically, is good for generating activity in your account such as getting likes and comments. But if you want an easier way out, you can buy Instagram likes through various websites that sell these.
Use Location Tags:
Just like hashtags, location tags also do a great job of helping your account become more discoverable. Apart from your regular audience, adding location tags opens you to a whole new group of potential followers who are interested in your location and happened to stumble upon your profile.
Get The Blue Tick:
If you’re on Instagram, you’re probably aware of the blue tick mark that appears on some people’s profiles. You’ll typically find this on celebrities’ and influencers’ accounts. This icon is a badge of credibility, which earns them a lot of followers; and hence a large audience.
If you’re looking to build your business or brand, getting Instagram’s approval for the blue tick can positively impact your business. People tend to trust and follow accounts verified for credibility by Instagram.
Add Links To Your Instagram Bio:
If you have a website, adding this to your bio will enhance your credibility. If you don’t have a website, you can still link your other social media platforms here so interested people can follow you on multiple platforms.
Make Sure That Your Bio Links Are Mobile-Optimized:
As mentioned above, if you have a website link, add it to your bio. But before you do, make sure that the website is optimized to be mobile-friendly. Since most people browse through social media platforms on their phones, it’s better to link it to a website that can be opened via phone.
If your link redirects them to a website that is not mobile optimized, but the user is using a phone, it gives them a first poor impression of your account. This can hurt your chances of getting followers on your side.
Apart from just having a mobile-optimized website, you should also opt for a website that is quick to load. According to a study, a mobile site that takes more than 3 seconds to load tends to lose more than 50% of all its visitors.
Use A Business Profile Instead:
When you first open your Instagram account, you will have a personal account, but if you’re looking to grow your audience and become a social media influencer, using a business account can have a lot of benefits.
There are a lot of features on a business profile that is not available on personal accounts. For example, you can add contact buttons to your bio, which is impossible for personal accounts. You can also use Insight and analytics, which help you keep track of the activities on your profile.
Studying these numbers is essential in developing valuable strategies to help you create better, more engaging content for your audience.
Create A Content Schedule:
Many people underestimate the usefulness of having a content calendar or a scheduler that helps you keep track of your online posting. More than just monitoring your posting activities, it also helps you stay organized and schedule posts that get automatically uploaded in case you forget to do it.
Maintaining this kind of consistency on social media is essential to audience growth. You only grow as much as your audience finds your posts engaging enough to stick around. But a lot of work goes into planning this type of schedule. However, navigating your Instagram growth will become much simpler once you have figured it out.
Keep Your Instagram Profile Picture Updated:
We all know people who have had the same Instagram profile picture for years and years. Some people don’t even have a profile picture. The first impression people get before visiting your account is your profile picture. If you’re promoting a brand, consider changing your profile picture to the brand logo for more cohesiveness with your account.
While various social media platforms are available to the public, companies, and brands like to use Instagram as their primary marketing and advertising because most users tend to engage with Instagram posts compared to other social media platforms like Twitter or Facebook. Hence, the importance of optimizing your Instagram profile has never been more apparent.