Instagram and your Business
The purpose of marketing is to create management between you and your customers; giving them a call to action. Why is Instagram an important factor for marketing?
If we look at data for Instagram, last year it had over 100 million daily active users, 1.6 billion daily likes and 20 billion shared images. So how does Instagram compared to other social media platforms?
A Recent study shows that Instagram users are 58
time
more likely to comment and share a brand’s post that other social media sites such as Twitter or Facebook. This is evidence that users are more likely to use Instagram than other social media platforms, it also proves that Instagram is one of the world’s most popular social media apps and the figures just show how likely to users are to engage.
Instagram offer a unique approach to social media, as it allows users to share and highlight visual content such as posts, videos and stories. If you’re not marketing on
, then you’re missing out; content on Instagram is easily shareable and easier to understand and far for universal for other types of content.
Influencers are the right key!
The most powerful marketing comes from friends, family, someone you follow, or someone you trust–we call these people influencers. To reach the ideal audiences for your brand you must connect with and utilize these influencers, therefore insatgram is a powerful tool to help you connect visually with people closest to you.
They have ability to tell a truly striking story in that mobile environment; it’s essential to collaborate with them and tap into their abilities to work for you.
But marketers beware. When looking to strategize an Instagram influencer marketing campaign, remember the core things that are important:
The Audience of Insta:
- Through instagram ads you can target specific areas and demographics.
- Accounts with higher followers are more likely to attract for engagement
- Accounts with a high amount of activity are likely to attract more interest from customer.
Instagram is Indeed for everyone.
If your Business is not on Instagram, it should be, if your brand is not posting on Instagram, it should. It has a high potential to connect with people on a more intimate level in comparison to other social media sites.
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